Table of Contents
- The Evolving Landscape of Life Insurance
 - Digital Transformation and AI: Reshaping Underwriting and Experience
 - Personalization, Embedded Solutions, and Customer-Centricity
 - Longevity, Retirement, and Whole Life's Enduring Appeal
 - Navigating the 2025 Market: Key Considerations for Buyers
 - Frequently Asked Questions (FAQ)
 
The world of life insurance is transforming at an unprecedented pace. As we head into 2025, expect a significantly different landscape shaped by cutting-edge technology, evolving consumer demands, and a growing awareness of financial security. The industry, already a substantial global market valued at $3.1 trillion in 2024 and projected to reach $4.8 trillion by 2035, is experiencing robust growth, with new annualized premiums in the US seeing an 8% rise in early 2025. This upward trajectory is largely driven by increased recognition of insurance's vital role, with a striking 91% in Hong Kong and India deeming it essential. However, cost remains a significant hurdle for many, with 52% citing it as a barrier to purchase, and a considerable 72% overestimating its actual price. This guide will explore the critical trends and what you need to know to make informed decisions in this dynamic market.